First edition, second printing (stated) of Raymond Loewy’s autobiographical account of his career as a pioneering industrial designer, chronicling projects ranging from “lipsticks to locomotives” and from product design to corporate identity. Loewy’s client list would eventually include Lucky Strikes, Coldspot, Greyhound, the Pennsylvania Railroad, Shell, Exxon, TWA, Coca-Cola, Studeker, Frigidaire, Gestetner, Sears, Sunbeam, Electrolux, Schick, and NASA. Published in 1951 by Simon and Schuster. Loewy, as much as any other figure, helped shape and promote the field of industrial design in twentieth century America, elevating himself to celebrity status in the process. Small 8vo (6.5 in. x 7.25 in.), 380 pages, hardcover with dust jacket, b/w photos and illustrations. Previous owner’s name on FFE; professional hinge reinforcement to verso of FFE. Binding somewhat shaken. Light bumping and chipping to extremities. Some rubbing and chipping to dj, with mild damp staining to spine, creasing to top edge of front cover, and open tears to edges of rear cover.
First edition, second printing (stated) of Raymond Loewy’s autobiographical account of his career as a pioneering industrial designer, chronicling projects ranging from “lipsticks to locomotives” and from product design to corporate identity. Loewy’s client list would eventually include Lucky Strikes, Coldspot, Greyhound, the Pennsylvania Railroad, Shell, Exxon, TWA, Coca-Cola, Studeker, Frigidaire, Gestetner, Sears, Sunbeam, Electrolux, Schick, and NASA. Published in 1951 by Simon and Schuster. Loewy, as much as any other figure, helped shape and promote the field of industrial design in twentieth century America, elevating himself to celebrity status in the process. Small 8vo (6.5 in. x 7.25 in.), 380 pages, hardcover with dust jacket, b/w photos and illustrations. Previous owner’s name on FFE; professional hinge reinforcement to verso of FFE. Binding somewhat shaken. Light bumping and chipping to extremities. Some rubbing and chipping to dj, with mild damp staining to spine, creasing to top edge of front cover, and open tears to edges of rear cover.
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