Diter Rot [Dieter Roth]: DAILY MIRROR Quadrat Print (1965)
Dieter Roth’s Quadrat Print/Quadrat Blatt/Feuilles Carat/Kwadraat Blatt, one of a series of experiments in printing sponsored by the Dutch printing house Steendrukkerij de Jong Hilversum, edited by Pieter Brattinga, and published in limited editions for private distribution. Features enlargements taken from Roth’s miniature Daily Mirror Book 1961, a pastiche of cut-down pages from the London daily newspaper, then unreadable in any traditional sense, now blown up and further abstracted. Square 8vo (9 7/8” x 9. 7/8”), 60 loose newsprint sheets printed on both sides offset, plus a four-sided informational page with text in French, German, Dutch, and English. Printed and published in 1965 by steendrukkerij de Jong Hilversum in an edition of 1000. In a note to the editor Dieter Roth wrote “They are part of a group of books I made in the year 1962 out of a bunch of DAILY MIRRORS—INSTEAD OF SHOWING QUALITY (surprising quality) WE SHOW QUANTITY (surprising quantity). I got this idea (Quantity instead of Quality) in this way: ‘QUALITY’ in BUSINESS (f.i. advertising) is just a subtle way of being Quantity-minded: Quality in advertising wants expansion and (in the end) power = Quantity. So, let us produce Quantities for once!” In publisher’s cardboard mailer. A scarce artist’s book, especially with the mailer. Light bumping and rubbing to the fragile portfolio, with 2” closed tear to top edge. Some browning to the sheets of paper.
Dieter Roth’s Quadrat Print/Quadrat Blatt/Feuilles Carat/Kwadraat Blatt, one of a series of experiments in printing sponsored by the Dutch printing house Steendrukkerij de Jong Hilversum, edited by Pieter Brattinga, and published in limited editions for private distribution. Features enlargements taken from Roth’s miniature Daily Mirror Book 1961, a pastiche of cut-down pages from the London daily newspaper, then unreadable in any traditional sense, now blown up and further abstracted. Square 8vo (9 7/8” x 9. 7/8”), 60 loose newsprint sheets printed on both sides offset, plus a four-sided informational page with text in French, German, Dutch, and English. Printed and published in 1965 by steendrukkerij de Jong Hilversum in an edition of 1000. In a note to the editor Dieter Roth wrote “They are part of a group of books I made in the year 1962 out of a bunch of DAILY MIRRORS—INSTEAD OF SHOWING QUALITY (surprising quality) WE SHOW QUANTITY (surprising quantity). I got this idea (Quantity instead of Quality) in this way: ‘QUALITY’ in BUSINESS (f.i. advertising) is just a subtle way of being Quantity-minded: Quality in advertising wants expansion and (in the end) power = Quantity. So, let us produce Quantities for once!” In publisher’s cardboard mailer. A scarce artist’s book, especially with the mailer. Light bumping and rubbing to the fragile portfolio, with 2” closed tear to top edge. Some browning to the sheets of paper.
Dieter Roth’s Quadrat Print/Quadrat Blatt/Feuilles Carat/Kwadraat Blatt, one of a series of experiments in printing sponsored by the Dutch printing house Steendrukkerij de Jong Hilversum, edited by Pieter Brattinga, and published in limited editions for private distribution. Features enlargements taken from Roth’s miniature Daily Mirror Book 1961, a pastiche of cut-down pages from the London daily newspaper, then unreadable in any traditional sense, now blown up and further abstracted. Square 8vo (9 7/8” x 9. 7/8”), 60 loose newsprint sheets printed on both sides offset, plus a four-sided informational page with text in French, German, Dutch, and English. Printed and published in 1965 by steendrukkerij de Jong Hilversum in an edition of 1000. In a note to the editor Dieter Roth wrote “They are part of a group of books I made in the year 1962 out of a bunch of DAILY MIRRORS—INSTEAD OF SHOWING QUALITY (surprising quality) WE SHOW QUANTITY (surprising quantity). I got this idea (Quantity instead of Quality) in this way: ‘QUALITY’ in BUSINESS (f.i. advertising) is just a subtle way of being Quantity-minded: Quality in advertising wants expansion and (in the end) power = Quantity. So, let us produce Quantities for once!” In publisher’s cardboard mailer. A scarce artist’s book, especially with the mailer. Light bumping and rubbing to the fragile portfolio, with 2” closed tear to top edge. Some browning to the sheets of paper.
