Dot Zero Number 4, Summer 1967: World's Fairs

The fourth (of five) issue of the experimental design/visual communication periodical Dot Zero, devoted to World’s Fairs, primarily Expo ‘67. Edited by Robert Malone, Mildred Constantine, et al, with graphic design and layout by Massimo Vignelli. Published by Dot Zero, Inc—the in-house publication of Unimark in partnership with Finch Paper—in 1967. Large 4to (9” x 12”), photographic wrappers, fully illustrated in b/w. Cover image of the U.S. Pavilion at Expo ‘67 by George Cserna . Contents includes A Theory of Expositions by Umberto Eco; The Concept of Environmental Management by Serge Boutouline; Designing Creative America by Ivan Chemayeff; Creating Emotional Involvement in Geography, Geology, and Space Science by Rudolph de Harak; and Thoughts on Three-Dimensional Science Communications by Will Burtin. Light bumping and rubbing to extremities; contents clean and bright.