Booklet touting the wonders of the nascent electronic era published in 1942 by the General Electric Company, “leader in radio, television, and electronic research.” Austrian-American Bauhausler Herbert Bayer was enlisted by Leo Lionni, then-art director of the ad agency N.W. Ayers, to provide the graphic design. The result is a masterwork of modernist abstract illustration art and visual communication, filled with powerful photomontages and dynamic color layouts. Oblong 8vo (8.25” x 11”), pictorial wrappers, with stapled binding, 32 pages, color offset lithography throughout. Bumping and rubbing to lightly foxed wrappers, with creasing to extremities.
Booklet touting the wonders of the nascent electronic era published in 1942 by the General Electric Company, “leader in radio, television, and electronic research.” Austrian-American Bauhausler Herbert Bayer was enlisted by Leo Lionni, then-art director of the ad agency N.W. Ayers, to provide the graphic design. The result is a masterwork of modernist abstract illustration art and visual communication, filled with powerful photomontages and dynamic color layouts. Oblong 8vo (8.25” x 11”), pictorial wrappers, with stapled binding, 32 pages, color offset lithography throughout. Bumping and rubbing to lightly foxed wrappers, with creasing to extremities.
