First edition of a book described in its subtitle describes as a television chronicle of a Sunday afternoon with game-by-game commentary by CBS Sports announcer Chris Schenkel. Conceived and executed by Lou Dorfsman, legendary graphic designer and head designer at the Columbia Broadcasting System. Published in 1962 by CBS Television Network. As noted by Michael Beirut in Design Observer, “Through his career at CBS, Dorfsman never sat around passively waiting for requests from his internal clients. Instead, he pushed them, inventing projects that he thought needed to be done. Taking pictures at National Football League games in New York to promote CBS's local sports coverage, it occurred to him that there was a bigger story: documenting the technological feat of broadcasting multiple games each Sunday all over the country. The book emphasized the prowess of CBS's sports division, made a much-sought-after gift for football fans, and was credited with helping to secure the network's exclusive contract to cover NFL games the following year.” quare 4to (12” x 12”) thick photo illustrated wrappers, 132 pages, rotogravure photographs and inventive graphic design throughout. With the original cardboard mailer featuring a central photo illustrated band. Slight bowing and rippling to textblock. Minor bumping and rubbing to wrappers, some chipping to spine. Foxing to lightly creased box. Closed tear to wrap-around pastedown at top edge.
First edition of a book described in its subtitle describes as a television chronicle of a Sunday afternoon with game-by-game commentary by CBS Sports announcer Chris Schenkel. Conceived and executed by Lou Dorfsman, legendary graphic designer and head designer at the Columbia Broadcasting System. Published in 1962 by CBS Television Network. As noted by Michael Beirut in Design Observer, “Through his career at CBS, Dorfsman never sat around passively waiting for requests from his internal clients. Instead, he pushed them, inventing projects that he thought needed to be done. Taking pictures at National Football League games in New York to promote CBS's local sports coverage, it occurred to him that there was a bigger story: documenting the technological feat of broadcasting multiple games each Sunday all over the country. The book emphasized the prowess of CBS's sports division, made a much-sought-after gift for football fans, and was credited with helping to secure the network's exclusive contract to cover NFL games the following year.” quare 4to (12” x 12”) thick photo illustrated wrappers, 132 pages, rotogravure photographs and inventive graphic design throughout. With the original cardboard mailer featuring a central photo illustrated band. Slight bowing and rippling to textblock. Minor bumping and rubbing to wrappers, some chipping to spine. Foxing to lightly creased box. Closed tear to wrap-around pastedown at top edge.
