First edition of Eckhard Neumann’s pioneering study of modern graphic design, published in 1967 by Reinhold Publishing Corporation. Square 8vo (8.25” x 8.25”), 96 pages, profusely illustrated in black-and-white and two colors. Among the earliest serious histories of modern graphic design and a landmark in the emergence of design history as an academic discipline. Developed from Neumann's pioneering 1963 exhibition Werbegrafik 1920–1930, the book traces the evolution of twentieth-century visual communication through Constructivism, De Stijl, Dada, Futurism, and the Bauhaus, establishing the historical links between the European avant-garde and modern advertising, typography, photomontage, and exhibition graphics. Richly illustrated with work by Herbert Bayer, El Lissitzky, Kurt Schwitters, Jan Tschichold, Walter Dexel, László Moholy-Nagy, and other pioneers, it remains one of the foundational English-language studies of modern graphic design. Light rubbing to dj, otherwise near fine; A bright and attractive copy.
First edition of Eckhard Neumann’s pioneering study of modern graphic design, published in 1967 by Reinhold Publishing Corporation. Square 8vo (8.25” x 8.25”), 96 pages, profusely illustrated in black-and-white and two colors. Among the earliest serious histories of modern graphic design and a landmark in the emergence of design history as an academic discipline. Developed from Neumann's pioneering 1963 exhibition Werbegrafik 1920–1930, the book traces the evolution of twentieth-century visual communication through Constructivism, De Stijl, Dada, Futurism, and the Bauhaus, establishing the historical links between the European avant-garde and modern advertising, typography, photomontage, and exhibition graphics. Richly illustrated with work by Herbert Bayer, El Lissitzky, Kurt Schwitters, Jan Tschichold, Walter Dexel, László Moholy-Nagy, and other pioneers, it remains one of the foundational English-language studies of modern graphic design. Light rubbing to dj, otherwise near fine; A bright and attractive copy.
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