Great Ideas of Western Man: Advertisements for 1958-59-60

Printed cardboard portfolio containing 26 loose color plates, published in 1960 by Container Corporation of America. Showcases graphic art by a roster of artists commissioned by CCA Art Director Herbert Bayer, with a theme of illustrating quotes or ideas by major intellectual, cultural, and political figures throughout history. This collection, one of the best in the series, features work by Constantino Nivola, Herbert Matter, Wing Fong, John Massey, Leonard Baskin, Lee Mullican, Paul Rand, Joseph Cornell, Bruno Munari, Jacob Lawrence, Renee Magritte, Inokuma, Gyorgy Keeps, Herbert Bayer, Antonio Frasconi, Man Ray, Ben Shahn, and Chen Chi-Kwan, among others. Lavishly produced reproductions, befitting CCA’s commitment to Bayer and patronage by chairman Walter Paepcke. Oversized 4to (11.5” x 14.25”) portfolio; each plate measures 11.25” x 14”. Light bumping and chipping to extremities with rubbing and limited damp staining to wrapper. Contents clean and bright.