Volume 1, number 3 (June 1954) issue of Industrial Design, edited by Jane Fisk Mitarachi and published by Whitney Publications, Inc, known contemporaneously for Interiors and for George Nelson’s Interiors Library Series. Per the half-title page, the new magazine was to be “A bi-monthly review of form and technique in designing for industry. Published for active industrial designers and the design executives throughout industry who are concerned with product design, development and marketing.” Alvin Lustig served as design director for the first three issues of Industrial Design, supplying the covers and layouts for the first two issues, and the cover and art consultation for the third issue—his failing eyesight and health precluded further involvement. Despite this short tenure, Lustig’s elegant graphic design for Industrial Design is considered to be among his best work, setting new visual and formal benchmarks for magazine layout and design. 4to (9” x 12”), side-stitched perfect bound wrappers, 130 pages illustrated throughout on multiple paper stocks including one fold-out page. With a Yale School of the Fine Arts stamp on the cover, but no other indications of library ownership. Some measurements in pen on the rear cover. Light bumping and rubbing to extremities, with 1/4” open tear to spine tail. Overall, a clean and tight copy of this important periodical issue.
Volume 1, number 3 (June 1954) issue of Industrial Design, edited by Jane Fisk Mitarachi and published by Whitney Publications, Inc, known contemporaneously for Interiors and for George Nelson’s Interiors Library Series. Per the half-title page, the new magazine was to be “A bi-monthly review of form and technique in designing for industry. Published for active industrial designers and the design executives throughout industry who are concerned with product design, development and marketing.” Alvin Lustig served as design director for the first three issues of Industrial Design, supplying the covers and layouts for the first two issues, and the cover and art consultation for the third issue—his failing eyesight and health precluded further involvement. Despite this short tenure, Lustig’s elegant graphic design for Industrial Design is considered to be among his best work, setting new visual and formal benchmarks for magazine layout and design. 4to (9” x 12”), side-stitched perfect bound wrappers, 130 pages illustrated throughout on multiple paper stocks including one fold-out page. With a Yale School of the Fine Arts stamp on the cover, but no other indications of library ownership. Some measurements in pen on the rear cover. Light bumping and rubbing to extremities, with 1/4” open tear to spine tail. Overall, a clean and tight copy of this important periodical issue.
