First edition, first printing of this “monograph-meets-manifesto” documenting the work product and philosophy of American graphic design icon Paul Rand (1914-1996). Published in 1985 by Yale University Press. Large 8vo (7.75” x 10.25”), printed wrappers, 239 pages containing 27 short Rand essays illustrated throughout in full color and b/w. Widely considered one of the pioneers of modern graphic design, Rand famously designed corporate logos for IBM, ABC, and UPS. Inscribed by Rand on the front free endpaper to a colleague, the graphic designer David Leigh. Some bowing to textblock and boards. Light bumping and rubbing to dj.
First edition, first printing of this “monograph-meets-manifesto” documenting the work product and philosophy of American graphic design icon Paul Rand (1914-1996). Published in 1985 by Yale University Press. Large 8vo (7.75” x 10.25”), printed wrappers, 239 pages containing 27 short Rand essays illustrated throughout in full color and b/w. Widely considered one of the pioneers of modern graphic design, Rand famously designed corporate logos for IBM, ABC, and UPS. Inscribed by Rand on the front free endpaper to a colleague, the graphic designer David Leigh. Some bowing to textblock and boards. Light bumping and rubbing to dj.
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