Poster advertising the 1982 International Design Conference held in Aspen, Colorado from June 13-18, 1982 with the tile The Prepared Professional. An iconic Paul Rand design in which “the targets…double as a pair of eyes. This ingeniously simple poster harbors a surprisingly complex metaphor, asking the viewer to identify alternately with the shooter and the target." 38” x 21”, offset lithograph on paper, printed Paul Rand signature lower right. Machine folded in 8 parts for mailing, with mailing label on verso. Light bumping and rubbing to extremities with pin holes in the top corners and a very slight tear at the top center.
Poster advertising the 1982 International Design Conference held in Aspen, Colorado from June 13-18, 1982 with the tile The Prepared Professional. An iconic Paul Rand design in which “the targets…double as a pair of eyes. This ingeniously simple poster harbors a surprisingly complex metaphor, asking the viewer to identify alternately with the shooter and the target." 38” x 21”, offset lithograph on paper, printed Paul Rand signature lower right. Machine folded in 8 parts for mailing, with mailing label on verso. Light bumping and rubbing to extremities with pin holes in the top corners and a very slight tear at the top center.
